Additional Resources

School leaders interested in addressing sportsmanship in their interscholastic athletic programs might consider the use of these resources:


  • Character Counts. The program’s website ( is the starting point for links to information about character education and the biennial “Report Card on the Ethics of American Youth.” The site also offers a link to the Josephson Institute of Ethics’ sportsmanship survey. High schools are encouraged to participate.



  • “Pursuing Victory With Honor.” A sportsmanship campaign, developed by Character Counts! Sports, was inspired by a national conference seven years ago where leading figures in amateur athletics called for major changes in the way sports are coached, played and watched. The site also offers links to banners, certification and training materials, sportsmanship seminars and awareness programs, and the Ultimate Sportsmanship Tool Kit.



  • The Arizona Interscholastic Association Academy. This website ( shows how to apply the “Pursuing Victory With Honor” initiative. There also are links to coach education and parent education, which include codes of ethics for both groups along with a discussion of the realistic expectations for children in sport and the mission and purpose of youth sports. The coach’s link offers tips for effective parent meetings, quality practices and effective feedback while the parent’s link includes a review of parental responsibilities, commitments and conduct. “Everyday Heroes” is a program worthy of consideration in other school districts.



  • “Sports Done Right: A Call to Action on Behalf of Maine’s Student-Athletes.” Copies of this influential report, issued in January 2005 report, are available online ( Districts nationwide are using it to document sportsmanship expectations for coaches, players and fans. Steps for participation and implementation are provided.



  • “Online Coaching Eligibility Course.” Designed by the Maine Center for Sport and Coaching and accessible through the “Sports Done Right” Web page (, the course includes units on the psychosocial dimensions of coaching and effective communication techniques with players, parents and the community. The course meets eligibility requirements set forth by the Maine Principals’ Association.



  • National Alliance for Youth Sports. Founded by the National Youth Sports Coaches Association (, the alliance educates administrators, coaches, officials and parents about their roles and responsibilities in youth sports. The association offers the most widely used volunteer coach training program in the nation.



  • National Federation of State High School Associations. Beginning last month, the federation ( has begun to develop its own low-cost program for qualifying coaches in an effort to advance the movement for certification.



  • National Interscholastic Athletic Administrators Association. The association ( offers a certification program for athletic administrators with three levels: registered athletic administrator, certified athletic administrator and certified master athletic administrator.