Communications & Public Relations Resources
Resources to help school leaders navigate school and community communications, public relations and media inquiries.
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December 01, 2020
Support by the CommunityType:Infographic Topics: Communications & Public RelationsHow widely do superintendents feel public backing? -
December 01, 2020
The Zoom Muzzle SyndromeType:Article Topics: Board Relations, Communications & Public RelationsHow can you elevate board member engagement when meetings are conducted via videoconferencing? -
November 01, 2020
The Act of BecomingType:Article Topics: Communications & Public Relations, Leadership Development, Technology & AIAs she assumes the superintendency during a global pandemic, the author asks, ‘How do we become who we are meant to be?’ -
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November 01, 2020
When To Communicate Publicly or Keep QuietType:Article Topics: Communications & Public RelationsDetermining when it’s better to share information for transparency despite the momentary discomfort. -
October 01, 2020
Students Need Us in Their Lives, Just Not in Their FacesType:Article Topics: Communications & Public Relations, District & School Operations, Leadership DevelopmentA superintendent discovers the payoff from personal involvement in the co-curricular lives of his students -
September 01, 2020
The Drip, Drip, Drip of MisinformationType:Article Topics: Communications & Public RelationsA superintendent’s tack for pro-actively stemming misleading and unfair postings about the schools before they take on a life of their own. -
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September 01, 2020
On Civility: Five Rules for EngagementType:Article Topics: Communications & Public RelationsEducation leaders should not avoid weighing in on the hard issues of the day, but who wants to be caught between polar extremes? -
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June 01, 2020
Students Keep Communities Informed During Virus ShutdownType:Article Topics: Communications & Public Relations, Curriculum & AssessmentScholastic journalism shined during the first several weeks of interrupted school operations. -
June 01, 2020
Giving Voice to Students Through Published WordsType:Article Topics: Communications & Public Relations, District & School OperationsEducators testify to the authentic learning and 21st-century skills that scholastic newspapers and online publications bring to students’ educational experiences. -
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June 01, 2020
Student Voice: Are You Really Listening?Type:Article Topics: Communications & Public RelationsFrom his monthly conversations, what does this superintendent learn about students’ experiences? -
May 01, 2020
Coping With Unwanted National AttentionType:Article Topics: Communications & Public RelationsWhat a superintendent learned from a stressful case involving a child abduction and nationwide manhunt involving a school district employee. -
April 01, 2020
Social Media UsageType:Infographic Topics: Communications & Public Relations, Technology & AIA new national AASA survey reveals superintendents’ habits. -
March 01, 2020
Livestreaming Our #MiddieRising BrandType:Article Topics: Communications & Public Relations, Technology & AIA superintendent discovers a novel tool to leverage parent and community engagement in district events. -
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February 01, 2020
My Mother’s VoiceType:Article Topics: Communications & Public RelationsAdvice still applicable from this superintendent’s formative years: “You catch more flies with honey than vinegar.” -
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February 01, 2020
Protecting Student Confidentiality When a School Crisis HitsType:Article Topics: Communications & Public Relations, District & School OperationsEducation leaders must balance the need to communicate openly and honestly about a crisis situation while meeting their legal and ethical responsibility to protect students’ privacy. -
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February 01, 2020
Dealing in the Aftermath of Student LossType:Article Topics: Communications & Public Relations, Health & WellnessHaving a districtwide plan in readiness for a human tragedy. -
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February 01, 2020
Waking From a Nightmare in BarabooType:Article Topics: Communications & Public Relations, Equity, Health & WellnessThe superintendent details the healing and recovery since the social media posting of a repugnant photo of high schoolers posing in a Nazi salute -
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January 01, 2020
My Support of Student TakeoversType:Article Topics: Communications & Public Relations, Technology & AISeveral times a month, this superintendent shares his social media logins with a student. What good comes from this? -
December 01, 2019
Dealing With the Loftiest of Parental ExpectationsType:Article Topics: Communications & Public Relations"I want to do everything possible to prepare my child to go to Stanford. What should I be doing now to get my child ready?" -
December 01, 2019
Building Community Support: Addressing Youth E-Cigarette Use and Vaping in SchoolsType:Toolkit Topics: Communications & Public Relations, Health & WellnessA roadmap for school administrators
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