Leadership in School Communication Program

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About the Leadership in School Communication Program

Clear and proactive communication about public education has never been more important than today, and it begins at the top with the district superintendent and communications team. This new program will build your leadership and communication skills so you can use effective strategies and best practices, identify areas of growth for continuous improvement and create a roadmap for moving your school district forward in the complex area of communication. 
 

Who Should Participate?

This program will bring together superintendents and critical communications team members from school districts around the country. Participants are encouraged to attend as a team of two (one superintendent and one communications team member), but individuals can also benefit. 

 

What Will I Learn?

This new program series will feature five (5) learning modules each focused on a critical area of communication leadership.

 

Programs Dates & Details

 
 This is a hybrid course. The first four modules will be held virtually and Module 5 will take place in Chicago, IL (participants are responsible for their own travel and accommodations expenses). 
 
Participants may register for the entire series or register for individual modules.

Module 1: Best Practices in Effective Communication
March 25, 2022  |  12pm-1:30pm ET  |  Virtual

Module 2: How to Frame Messages in a Time of Community Divisiveness
April 22, 2022  |  12pm-1:30pm ET  |  Virtual
 
Module 3: Designing and Delivering Authentic Community Engagement
May 20, 2022  |  12pm-1:30pm ET  |  Virtual
 
Module 4: Telling Your Story through Social and Digital Media 
 June 24, 2022  |  12pm-1:30pm ET  |  Virtual
 
Module 5: Lights, Camera, Action: Take Control of Media Interviews
July 16, 2022  |  1pm-5pm CT  |  Sheraton Grand Hotel, Chicago, IL*
 
*Participants are responsible for their own travel and accommodations expenses. Registrants can book hotel through the NSPRA room block
  

Program Fees & Registration Options

Registration Type Members Nonmembers Register
Full Series, Team of Two (one superintendent and one communications team member) $1,500 $2,000 Register by Credit Card

Register by Check/PO
Full Series, Individual (superintendent or communications team member) $1,000 $1,500 Register by Credit Card

Register by Check/PO
Standalone Module, Individual (superintendent or communications team member) $450/module $450/module Module 1: Credit Card  |  Check/PO

Module 2: Credit Card  |  Check/PO

Module 3: Credit Card  | Check/PO

Module 4: Credit Card  |  Check/PO

Module 5: Credit Card  |  Check/PO

    

Questions?

Contact Jimmy Minichello, AASA director of communications and public relations, at jminichello@aasa.org