School Administrator Editorial Highlights

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With a circulation of 20,000 and total readership of 42,000, advertising in AASA's award-winning magazine is a no brainer. Print and digital options are available, including content-driven advertorials.

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June 2023: Professional Growth of Superintendents
Features include:

  • Placing a Board’s Feedback at the Center of Professional Learning. A senior lecturer at Harvard Graduate School of Education and former superintendent captures how she shared information with her board to meet their needs.
  • What I’ve Discovered as a Mentee and Mentor. The deputy executive director of professional learning of Texas Association of School Administrators provides insights into building a close, supportive relationship to deal with challenges.
  • The Role of Superintendents: Leveraging Professional Learning to Fulfill the Promise of High-Quality Learning for All. Senior leaders of AASA and a curriculum expert share essential elements of professional development that enhances a learning culture for all.


  • Leading with joy to build positive culture for principals and their supervisors
  • Building inclusive professional networks to support women and minorities
  • Developing a Resonant, Resilient and Nimble Leader
  • The Other Side of Professional Growth: The Potential of Executive Coaching in the Superintendency. A Teachers College professor at Columbia University and former superintendent describes the value of an outside coach for superintendents.
  • Outside Experts Inside Classrooms for Professional Growth. A professor of adolescent literacy education recommends jumpstarting teachers’ learning with outside expertise who can introduce a fresh perspective.

Ad Reservation Deadline: April 7 (Or email Kathy for last-minute opportunities.)

Coming in July: The Best of 2022-23 School Administrator
August 2023: Practicing Inclusion in Schools

The lead article provides insights on “The Delicate Work of Equity in Conservative Communities” and will grab the attention of our readers — 20,000 superintendents and district-level leaders. This issue deals with the timely topics relating to inclusion for all students. A must-read!

Act today! Contact Kathy Sveen. She can help you craft an advertising program with the most impact for your company. 

Ad Space Deadline: June 7

August Editorial Highlights

  • The Delicate Hand of Equity Work in Conservative Communities
    Interviews with three superintendents on how they have proceeded amidst divisiveness in the public sphere.
  • The Invisible Sub-group: LGBT 
    As a mentor to aspiring superintendents, the author is asked for interviewing advice on playing the ‘partner game.’ 
  • A Desire to Do Things Differently’
    Self-contained programs weren’t benefiting students with disabilities so this large district is changing mindsets to create inclusive schools.
  • Assessment of Inclusive Practices
    How do you look for effective inclusion of students with disabilities in a school system?
  • BIPOC and White Leaders Learning from Each Other
    Leading equity and race work districtwide is hard and messy and differs from most other change initiatives.

Contact Kathy Sveen at or 312-673-5635