Will You Make the Post-ESSER Cut?: How to Prepare Now For Customer Renewal

Type: Webinar Recording
Topics: American Rescue Plan, District & School Operations, Finance & Budgets

October 04, 2023

Will You Make the Post-ESSER Cut? webinarWith the final ESSER deadline approaching, K–12 companies need to position themselves as indispensable school and district partners to secure renewals in a more challenging funding landscape.

In this CB&A Expert Series event, Noelle Ellerson Ng, associate executive director, advocacy & governance at AASA, joined CB&A Content Director Jeremy Cesarec to discuss:

  • Findings and insights from the latest AASA member survey: Learn how superintendents plan to make tough budgeting decisions.
  • Historical precedents for the end of ESSER: Glean insights from similar past events.
  • Practical and essential approaches to ensure your success: How you — an education marketing or sales lead — can proactively gain customers’ trust, loyalty and renewal.

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