Tackling Misinformation: A Collaborative Strategy for District Leaders

In today's information landscape, misinformation can spread faster than facts — undermining trust, derailing decisions, and distracting from your mission. This resource guide shows you how one Minnesota district transformed from crisis to confidence.

Discover how Eastern Carver County Schools rebuilt stakeholder trust following a failed referendum, federal lawsuit, and publicized incidents by strengthening the partnership between superintendent and communications leadership.

You'll learn their practical strategies for staying ahead of rumors, using multiple communication channels effectively, and turning advisory groups into community ambassadors who proactively dispel false narratives.

 What's Inside this Resource Guide:

• Key takeaways on anchoring messages in your vision and walking the talk on transparency
• Proven partnership models (internal teams, advisory groups, student voice)
• Concrete first steps and barriers to avoid when building trust before crisis hits
• Reflection questions to assess your current communication alignment
• Sample protocols, plans, and handbooks you can adapt for your district

Whether you're navigating current challenges or building resilience for future ones, this guide offers the roadmap for making communication a strategic asset, not an afterthought.

This complimentary resource is brought to by the Leadership in School Communication Program, hosted in partnership with AASA and the National School Public Relations Program (NSPRA).