Naming Rights Deals Containing Two-Way Benefits
Type:
Article
Topics:
Communications & Public Relations,
School Administrator Magazine
March 31, 2023
Appears in April 2023: School Administrator.
FOCUS: BUSINESS PARTNERSHIPS
Thousands of guests visit the School District of New Berlin’s six schools, including our indoor and outdoor athletic facilities, during the year. They come to cheer at their child’s basketball game or attend a musical or play or tour the school during an open house.
They roam the hallways. They sit in a gymnasium or at a soccer field. They attend meetings in the libraries, commons and cafeterias. Sometimes hundreds of people spend hours together on our campuses, including on the weekends.
These captive audiences make the facilities a marketing dream for local businesses and companies. The walls, fences and wide-open spaces are blank canvases, ripe for naming rights opportunities.
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Author
David Cotey
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