Livestreaming Our #MiddieRising Brand

Social Media

MOST SCHOOL LEADERS have attended an engaging Friday evening school event where they found themselves thinking, “Why didn’t more people come out for this?” I admit to harboring those feelings.

I have an answer for attracting greater interest, one of the new ways of leveraging social media to raise our engagement with families in the Middletown City School District in Ohio. I’ve discovered livestreaming a school district event can make all the difference.

Like most school communities, ours craves quality school and district communication. That means we must consider communication strategies that reach those portions of the community that usually are unable to be present for school-related events. Social media is one of our solutions.