Communications & Public Relations Resources
Resources to help school leaders navigate school and community communications, public relations and media inquiries.
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September 01, 2016
Managing the Media After a SuicideType:Article Topics: Communications & Public RelationsTo deal with the crush of local, national and international attention, we shared well-established media guidelines with reporters and editors -
April 01, 2016
A 2-Minute Drill for Community AwarenessType:Article Topics: Communications & Public RelationsA superintendent’s unscripted tool for regularly connecting with his fast-growing Texas district. -
April 01, 2016
Your Defense Against Blogger AttacksType:Article Topics: Communications & Public RelationsResponding to misinformed nonsense is rarely warranted. Remaining a positive steward is. -
February 01, 2016
The Maze of MistrustType:Article Topics: Communications & Public RelationsA replay of a public engagement study of 20 years earlier finds dysfunctional relationships within school districts have not improved and strategies to repair relationships often exacerbate the problem among key constituencies. -
January 01, 2016
Overcoming MisinformationType:Article Topics: Communications & Public RelationsHow we might help others and ourselves deal with claims that aren’t true -
October 01, 2015
Five Power Verbs That Elevated Our SchoolsType:Article Topics: Communications & Public RelationsTo forge a connection between community leaders and the public schools, the superintendent devised a thematic structure to capture and categorize action steps for involvement. -
March 10, 2010
5 Ways To Build a Culture of Collaboration with Staff, Teachers and ParentsType:Article Topics: Communications & Public RelationsCreating a school culture that ensures positive outcomes for all students requires an “all hands on deck” approach to meeting the needs of the school community. -
September 18, 2009
10 Things Never To SayType:Article Topics: Communications & Public Relations, EquityIn individual education plan meetings, educational administrators can almost guarantee a parent appeal by making misleading or unintentional comments -
September 18, 2009
‘I’m Calling My Lawyer’Type:Article Topics: Communications & Public RelationsA superintendent details his prudent policies and diligent follow up for reducing costly lawsuits against the school district -
August 07, 2009
Crisis Situations Deserve More Than a ‘No Comment’Type:Article Topics: Communications & Public RelationsWhen a crisis erupts in your school district, delivering a curt “no comment” to the news media is simply not adequate today. Open and honest communication is necessary to allay fears.
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