Communications & Public Relations Resources
Resources to help school leaders navigate school and community communications, public relations and media inquiries.
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May 01, 2018
Effectiveness Begins With Ongoing CommunicationType:Article Topics: Communications & Public RelationsHow a newly hired superintendent turned around a bad situation involving a domineering board member with micromanaging tendencies. -
January 01, 2018
Managing a Small District's Online PresenceType:Article Topics: Communications & Public Relations, Rural CommunitiesPractical strategies that click for a superintendent of a 765-student district. -
December 01, 2017
By the Numbers: A School District's Tax ElectionsType:Article Topics: Communications & Public Relations, Finance & BudgetsHow a community vote on public referendums can be linked to three ideas: scarcity, absence and opposition. The author considers how those factors play out. -
December 01, 2017
A Tale of Two VotesType:Article Topics: Communications & Public RelationsHow a community vote on public referendums can be linked to three ideas: scarcity, absence and opposition. -
October 01, 2017
Building a School's BrandType:Article Topics: Communications & Public RelationsSmart K-12 school systems revitalize their buildings and identity through design elements. -
October 01, 2017
Why Engage Your Community in Facility Projects?Type:Article Topics: Communications & Public Relations, District & School OperationsThree guiding principles for getting the best school facility design. The author worked for years in central administration before going to work for a school design firm. -
September 01, 2017
Telling Our Story of Our CultureType:Article Topics: Communications & Public RelationsA Connecticut superintendent gives an overview of his district’s use of various platforms for spreading positive words. -
September 01, 2017
What Do You Share About a Brewing Crisis?Type:Article Topics: Board Relations, Communications & Public RelationsWhen should your board members be in the loop or kept in the dark? -
September 01, 2017
Surveying ConstituentsType:Infographic Topics: Communications & Public RelationsA Gallup study of school systems’ public opinion polling habits. -
August 01, 2017
Twitter's Parallel Posts for Bilingual AccessType:Article Topics: Communications & Public Relations, Technology & AISchool leaders in diverse communities want to ensure timely information flows to families. -
April 01, 2017
Community Engagement 2.0Type:Article Topics: Communications & Public RelationsA three-part scaffold for local schools to capture the public's trust and build on it for the benefit of students. The author is a former superintendent. -
March 01, 2017
My ABCs of Community EngagementType:Article Topics: Communications & Public RelationsThe superintendent in Fall Creek, Wis., knows how to bank social capital in his small community. -
February 01, 2017
Preventing Board Abuse of Open Meetings ActsType:Article Topics: Board Relations, Communications & Public RelationsEver face a choice between following the law and looking the other way? Sunshine laws are ripe for such dilemmas. -
January 01, 2017
What Constitutes Effective Blogging?Type:Article Topics: Communications & Public RelationsA tech-savvy superintendent points to compelling content that fits the local audience and the profession. -
December 01, 2016
Your District Story in 140 Characters or LessType:Article Topics: Communications & Public Relations, Technology & AIAn Illinois superintendent finds the limits of Twitter a perfect vehicle to promote the schools’ attention to student learning. -
November 01, 2016
The Power of the District HashtagType:Article Topics: Communications & Public Relations, Technology & AIShowcasing student and staff accomplishments, exchanging professional learning and promoting upcoming events all within 140 characters or less! -
November 01, 2016
Why I Publicly Discussed My SalaryType:Article Topics: Communications & Public RelationsProactively raising the matter of executive compensation in advance of a public referendum. -
October 01, 2016
The Measurability of Our Communication ToolsType:Article Topics: Communications & Public RelationsSocial media tools allow you to analyze the reach of your messaging in ways that anecdotes can’t. -
October 01, 2016
Three Strategies for Strengthening a Key BondType:Article Topics: Communications & Public RelationsEnsuring the superintendent and principals are on the same page in public view. -
October 01, 2016
The Essence of Your Community ConnectionsType:Article Topics: Communications & Public RelationsThe public visibility of the superintendent bears on job impact — and professional survival.
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