February 14, 2017(1)

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The Advocate: 2017: The Year of School Superintendent Advocacy

With a new year, a new Congress, and a new administration, now is as good a time as every to issue an advocacy challenge. And while here at AASA we focus on federal advocacy, the premise of this month’s article can apply just as readily to state and local advocacy.

When it comes to advocacy, Sasha, Leslie, Deanna and I have found someone to pay us full time to do advocacy. When you—AASA’s members—do advocacy, it is in addition to your day time job of running a school system. A large part of our job is to support AASA members in their advocacy, and it is an explicit benefit of belonging to both AASA and your state superintendent association to have support for advocacy. 

Tying back to an idea we outlined in the October edition of The School Administrator, advocacy can be as quick as 15 minutes a month (5 minutes a week). Peruse the full issue, or read the feature article on the role of superintendent as advocate. Which brings me to the 2017 advocacy challenge.

Each month of this year, our team will identify a topic or two—whether driven by the AASA legislative agenda or by current goings on with Congress or the administration—and provide advocacy support. That is, we’ll give a bit of quick background on the topic, explain the relevant policy proposals and implications, and then share a few talking points that you can use to weigh in with your Congressional delegation (your Representative and both your Senators).  You can take that information to craft your monthly outreach—contacting one office per week—to your Congressional delegation, to relay the policy priorities in the context of what it means for your schools and the students you serve.

We stand by ready to answer any questions you may have. Do you not know the name or email address of the education staffer in your Senator’s office? We can provide that for you. Are you interested in seeing who from your state serves on certain House or Senate committees? Did your Congress member reach out with a different question, and you’d like information about that? We can get that to you.

We are using the February advocacy challenge to make an introduction and extend an invite. Congress is adjourned for recess at regular intervals, meaning they will be in their home district frequently. Recess is an opportune time to invite your elected official (and/or their education staffer) to see your schools in action. Highlight your programs that are excelling (After school? English Learner support? Early education? Credit Recovery?). Give examples where you could do more with better federal support (High class room sizes? Teacher shortages? Limited opportunity for CTE?). Facilitate a community conversation with stakeholders about ESSA (or education technology, or school nutrition, or rural education….).


  • Introduce yourself, and your district. Enrollment, free/reduced lunch rate, community type, etc….
  • Introduce your state association, and their role in helping facilitate/convene conference calls and round table conversations with member superintendents.
  • Introduce AASA as the national organization for school superintendents (and feel free to copy one of us on your outreach!)
  • Extend the invitation for the visit, and ask who you should coordinate with to set it up.
  • Extend the opportunity for them to reach out to you as they have questions and consider various policies in Congress; let them know that you’d be happy to tell them what it would look like in your district and for specific things to consider.
  • Indicate that you will be reaching out over the course of the year on federal advocacy priorities, and that you look forward to working with them.

It is an introductory round this first month, and will be more substantive and policy-specific next month. 

Thank you, in advance, for your continued advocacy efforts and support for AASA advocacy. And, as always let us know if you need anything.


February 14, 2017


Roses Are Red, Violets Are Blue, This is a Catch-All Education Update, JUST FOR YOU!

Secretary's Statement and Letter to Chiefs re: ESSA Implementation: Last week, Secretary DeVos issued a letter to all Chief State School Officers relating to Every Student Succeeds Act (ESSA) implementation in light of the postponement of the accountability regulations and the Congressional Review Act.  Read the letter.

AASA National Conference on Education: We will be in New Orleans March 2-4. Sign up today! Specific to advocacy, here are the policy sessions where you can find Sasha, Leslie, Deanna and I:


  • Special Education 2.0: Breaking Taboos to Build a New Education Law (3/2, 9 am)
  • AASA Advocacy meet & Greet (3/2, 9 am)
  • State Policy 2017: What to Expect, What to Plan For (3/2, 2 pm)
  • Federal Education Policy in a Post-ESSA Era (3/3, 10:45 am)
  • The Third Branch: Supreme Court and Schools (3/3, 12:30 pm)
  • Schools in Transition: Gender Diversity and Best Practices (3/3, 3:45 pm)
  • Federal Relations Luncheon: Public School Choice vs. Private School Vouchers(3/2, 12:30 pm)

Of Funding: There is no real update. The current continuing resolution (for FY17, the dollars that will be in your schools for the 17-18 school year) runs through April 28. Staff are split among the various options for how Congress will wrap the FY17 discussion, which will in part be shaped by a time crunch for floor time, as Congress works through the Congressional Review Act, confirmations, normal order AND starts FY18 negotiations.

Rural Education Caucus: Your member of Congress may not be on an education committee, but there is always a way to be involved. Is your Congressional district rural? Does your state have rural? Then an easy ask is for your members of Congress to join their respective chambers' Rural Education Caucus. When you make the outreach, ask them to contact Rep. Sam Graves' office on the House side or Sen Tester on the Senate side to sign up!