AASA Partners With High-Tech Firm To Bolster Real-Time Teacher-Parent School, Community Engagement


James Minichello
703-774-6953 (cell)

Alexandria, Va. – Nov. 9, 2015 – Superintendents across the country agree that parent-teacher-child engagement is one of the most important factors in closing the achievement gap.  Branding and community engagement have been found to be integral components of any successful school district.  

A 2012 Harvard University study found that, on average, teacher-family communication increased the likelihood of students completing their homework by 42 percent and decreased instances in which teachers had to redirect students’ attention to the task at hand by 25 percent. (The Effect of Teacher-Family Communication on Student Engagement: Evidence from a Randomized Field Experiment, 2013)

AASA, The School Superintendents Association, has chosen to partner with PreciouStatus, a Minnesota- based mobile app developer and 8-time award winner for innovation. PreciouStatus’ powerful software is providing the capability for teachers to easily send real-time updates directly to parents and loved ones. Through the growth of digital media, the company is involving scores of communities, regardless of technology preference or socioeconomic status.

The PreciouStatus system is fully customizable, allowing educators to share messages, photos and other timely updates with parents and families through any mobile device. With the push of a button on a  mobile device (or computer), school staff can keep parents fully aware of their child’s school life, strengthening school-community engagement while saving substantial amounts time, effort and cost on administrative tasks.

“PreciouStatus is a mission-based, consumer-oriented platform that sends push notifications providing parents the opportunity to monitor their children’s progress and engage their children in meaningful conversations about what was covered by the teachers.  Additionally, there are thousands of amazing stories of teacher wins in the classroom and the community is engaged with pride for their local schools and educators,” said Julie Gilbert Newrai, company founder and CEO. “We are excited to be chosen as a key partner for AASA, the nation’s premier organization for school district leadership. This initiative will enhance community partnerships among administrators, school leaders, parents and students.  In all of this, our top priority is kids winning and winning big in learning and life outcomes.”

“I’m impressed with our members’ increasing level of engagement in an effort to raise academic achievement. Adding PreciouStatus to our list of School Solutions partners can only strengthen this effort,” said Daniel A. Domenech, executive director, AASA. “PreciouStatus is a proven communications resource that has created positive brand recognition for school districts, school buildings, principals, teachers and communities. Boosting this kind of engagement can only lead to greater student academic outcomes.” 


To continue reading this press release, click here. To learn more about the PreciouStatus system, visit the AASA website. For more information and immediate assistance with PreciouStatus, educators can contact tim@precioustatus.com directly.


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