AASA Joins Fourth Annual Read for the Record Campaign

July 29, 2009

AASA Members To Join One Million “Very Hungry Caterpillar” Readers to Break World Record at Events Sponsored By Jumpstart And Pearson Foundation

Contact:
Amy Vogt
703-875-0723
avogt@aasa.org

Arlington, Va. – On Oct. 8, 2009,  members of the American Association of School Administrators will join more than one million children and adults to team up with a single “Hungry Caterpillar” to help break a world record and draw attention to the early education crisis affecting millions of at-risk young children in the U.S. and across the globe.

The fourth annual Read for the Record campaign is sponsored by the nonprofit organization Jumpstart and the Pearson Foundation. On a single day in October, in thousands of settings across the world, readers of all ages will be joining together to break the record for the world’s largest shared reading experience.

This year’s official campaign book is a special, limited edition of the Philomel Books classic The Very Hungry Caterpillar by Eric Carle. The commemorative book includes a foreword with messages from Matt Lauer and Meredith Vieira of NBC’s TODAY show, award-winning actress Mary Louise Parker, and Grammy Award winning recording artist and actor LL Cool J. The special limited edition can be purchased online at www.readfortherecord.org/books, where people can also donate books to children in need.

The Pearson Foundation will donate more than 200,000 copies of The Very Hungry Caterpillar to children in need, and has invited businesses and other institutions to sponsor additional book donations to children in low-income communities in the U.S. and abroad. Further information can be found at www.pearsonfoundation.org/rftr09.

About AASA
The American Association of School Administrators, founded in 1865, is the professional organization for more than 13,000 educational leaders in the United States and throughout the world. AASA’s mission is to support and develop effective school system leaders who are dedicated to the highest quality public education for all children. For more information, visit www.aasa.org.