AASA Launches New Website Redesign


James Minichello
703-774-6953 (cell)

Alexandria, Va. – Feb. 23, 2015 – AASA, The School Superintendents Association, the nation’s premier organization representing the voice of public school leadership, announced a new website redesign today. The redesign includes new information architecture, social media integration and visual design aimed at enabling school system leaders to have easy access to AASA news and messaging.

“The superintendent’s job has increasingly become one of the hardest jobs in America,” said Daniel A. Domenech, executive director, AASA. “In order for our members to best serve the children of their respective communities and set the pace for the way they learn, it is critical that we provide a user-friendly online hub so audiences have simple access to content they need. We are very pleased with the design of our new website.”

Redesigning a website with more than 4,000 web pages is a lot like launching any new site. You have upgrade, redesign, development, testing and finally the roll out to the public; it’s a team effort,” said Gayane Minasyan, AASA online technologies director. “Our new site has been designed to expedite and simplify navigation, user experience, social media integration, member engagement, accessibility on mobile devices and more. We greatly appreciate the feedback received from our member superintendents at different focus groups and research studies.”   

Key features of the website include:

  • Easy Navigation 
  • Responsive Web Design, which provides an optimal viewing experience on different mobile devices
  • Social Media Integration, which allows superintendents to engage and network with colleagues
  • Syndication of the latest news and upcoming events

This announcement comes on the eve of the kick-off of AASA’s 150th anniversary celebration at its National Conference on Education, Feb. 26-28, 2015, in San Diego, Calif. Educators can follow the activities and conversations through AASA’s Conference Daily Online.

AASA’s website redesign was developed by the Fairfax, Va.-based American Technology Services. The company was recently ranked fourth on the Washington Business Journal’s list of Top 24 Visual Arts and Design Firms.


About AASA
AASA, The School Superintendents Association, founded in 1865, is the professional organization for more than 13,000 educational leaders in the United States and throughout the world. AASA’s mission is to support and develop effective school system leaders who are dedicated to the highest quality public education for all children. For more information, visit www.aasa.org.