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Finding the Time for

Social Media

BY CHRIS KENNEDY

The superintendency is already a completely consuming job, so how can you possibly find the time to invest in social media? These are my suggestions for those looking to add social media to their work routine.

Create manageable expectations. Whether it is a blog, Twitter or other tools, be realistic about the commitment you can make to participating in social media.

Choose a few tools and use them well. There are thousands of tools available. Select a few and develop a comfort level with them. Start with tools such as YouTube, Facebook or Twitter, all of which are heavily subscribed to by those around you.

Block out some time. As you get into a routine, schedule time each week to spend engaging in social media. It might be 15 minutes a few nights a week or some time on Sunday morning, but it needs to become part of your routine.

Decide what this will replace. As you start tweeting and blogging, decide what you won’t do and what this will replace. As you engage in social media, some of the more traditional outlets, such as reading newsletters, can be eliminated.

Embrace mobility. Be sure people know you want to be contacted, and then ensure you have access to all these tools on your mobile phone, whether it is phoning, texting, tweeting or Facebook use. You want to be mobile so you don’t have to be in the office to be at work.

 

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