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Eudora’s Best Practices in

Social Media  

 

BY KRISTIN MAGETTE

It takes more than your personal experiences using Facebook and Twitter to prepare you to use social media successfully in an educational setting.

These best practices help keep our social media efforts in Eudora, Kan., professional, focused and rewarding.

Respect the “social” of social media. Before you post anything on a school-related site, read it aloud to yourself. If it doesn’t sound like the way you’d talk to your friends or family, keep working toward conversational language.

Remember, social media is just one layer of communication. Regardless of how widely a school district uses social media, more traditional methods — backpack fliers, e-mail messages and phone calls — still have an important role.

Don’t bite off more than you can chew. It may be free on one level, but done properly, social media use is a long-term, 24/7 commitment. Choose one tool to do well, and be strategic if you want to add another. Ask those involved: Will it help us reach a new audience?

Work to understand your fans. Facebook provides page administrators “insights” with powerful information about your fans. By learning what content (photos, links, videos, text only) your users like most and what time of day they are most likely to engage, you can tailor your district’s efforts for maximum impact.

Avoid tying together separate platforms. Your Twitter and Facebook followers want content that is specific to their choice of social network. Resist the temptation to automatically push every Facebook post onto Twitter, or vice versa.

 

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