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Five Indispensable Tools

Chris Kennedy, one of the more prolific bloggers in the superintendent ranks, believes every superintendent should consider using the following social media tools for professional purposes.

Blog: Consider this your home base for social media and the venue for sharing your ideas on leadership and education practices. My blog is where I share my thinking, and it serves as a great portfolio of the work that has engaged me.

Facebook: Often considered more of a personal communication tool, it remains an excellent way to connect to your community. It is still the No. 1 social media tool used by our families, so it functions as a great place to share photos from events and alert the community to upcoming events.

SlideShare: This is the place to post all of your PowerPoints so they are easily accessible to educators in your district and elsewhere. No longer do I distribute presentations by e-mail. Rather, I make them all accessible through SlideShare so others can use and share them.

Twitter: This is your avenue for connecting to your community 140 characters at a time. Twitter is a wonderful professional learning network, connecting me with colleagues from around the world.

YouTube: Short videos of your school visits or records of your speeches now can go online. The use of video is growing, and YouTube is a great place to create a repository of your work.

 

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