School Administrator

 

February2014

The Empowerment of Social Media in Education

 

Model practices, acceptable use policies and personal applications for superintendents

February 2014                                       Number 2 Vol. 71 

Features

The Empowerment of Social Media
BY SCOTT MCLEOD
Four Iowa school districts are modeling creative applications of digital learning tools at all grade levels. The mindset is what makes the difference.

Harnessing Social Media
BY MERRI ROSENBERG
As personal technology accompanies students to classrooms, school districts are building and upgrading acceptable use policies for staff, as well.

Social Media in Eudora Schools
BY KRISTIN MAGETTE
A small district in Kansas saw not a recipe for disaster but a formula for securing opportunities typically available in larger school systems.

The Superintendency and Social Networking
BY CHRIS KENNEDY
A veteran superintendent’s digital network brings him substantive professional benefits that include the sharing of best practices and problem solving at his fingertips.

Connecting With Social Media
BY DANIEL D. COX
The author documents the vitality of Twitter and blogging in the hands of superintendents after initially rejecting the notion himself.  

 

 

 

Frontline

STARTING POINT
The advance of social media, personally and professionally.

STATE OF THE SUPERINTENDENCY
Superintendent Search Help

An infographic about boards that hire outside consultants when filling a vacancy.

BEST OF THE BLOGS
Five excerpts from the top blogs of AASA member superintendents.

ETHICAL EDUCATOR
A Challenged Hiring

A charge of nepotism is aired when the son of an assistant superintendent is chosen for a principalship. Our ethics panel analyzes the matter.

LEGAL BRIEF
Is Default Even an Option for School Districts?

BY MICHELE V. HANDZEL
Under federal law, school districts can seek protection from creditors, but they may need state approval before filing for bankruptcy.

BOARD-SAVVY SUPERINTENDENT
What To Seek in Your Next Board
BY LINDA J. DAWSON
As the buyers in the employment market today, superintendents should discriminate appropriately when seeking a match with a governing board

MY VIEW
The Celebration, and Why It Matters

BY R. GERARD LONGO
Every school culture has its long-running traditions that unite people around a common purpose.

MY VIEW
Games School Boards Play

BY DAVID E. LEE
The board of education can do whatever it wants as long as it is legal. And therein lies the problem facing school systems.

MY VIEW
I Have Something To Say

BY ROBERT E. MILLWARD
What we can learn from the Eastern Woodland Indians about communicating with audiences.



Reading and Resources

RESOURCE BANK
Aspiring Superintendents

A doctoral study of likely candidates’ views about moving up the ladder.

WHY I WROTE THIS BOOK
AASA member Mark Edwards, superintendent in Mooresville, N.C., on writing Every Child, Every Day: A Digital Conversion Model for Student Achievement (Pearson, 2013)

BOOK REVIEWS

 BookClarityPrinciple

The Clarity Principle
by Chatham Sullivan
Reviewed by
Robert J. Lupo

BookCreativeConspiracy

Creative Conspiracy
by Leigh Thompson
Reviewed by
Christopher Clouet

BookLeadershipandtheArt 

Leadership and the
Art of Struggle

by Steven Snyder
Reviewed by 
Lylia King

BookLeverageLeadership

Leverage Leadership
by Paul Bambrick-Santoyo
Reveiewed by 
Barbara A. Klocko

BookThrivingas

Thriving as a Superintendent
by Thomas Evert and
Amy Van Deuren

Reviewed by
Art Stellar

BookTrustFactor

The Trust Factor
by Julie Peterson Combs, Stacey Edmonson and Sandra Harris
Reviewed by
Justin B. Henry


AASA Insight

PRESIDENT’S CORNER
Poverty Is No Excuse — It’s a Challenge
BY AMY F. SICHEL
Who else will champion the needs of all children in our communities if not superintendents?

EXECUTIVE PERSPECTIVE
Telling Our Stories Through Social Media
BY DANIEL A. DOMENECH
Embrace new tools to promote widely the positive strides of schools.
 

PEOPLE WATCH
A monthly rundown of AASA members nationwide making career moves.

PROFILE
Alan T. Lee

BY MARIAN KISCH
The path to the superintendency began with a position as school custodian. 

Plus

READER REPLY (Letters)

 

LEADERSHIP LITE

   

 

 

 

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