School Principals and Administrators Join with MADD to Urge Families to Start Talking About Alcohol


Kitty Porterfield, AASA. 703-774-6953
Bob Farrace, NASSP,, 703-860-7257


AASA and NASSP Reach Out to Educators/Parents Nationwide in Advance of PowerTalk 21 day

Arlington and Reston, VA, April 7, 2011. The American Association of School Administrators (AASA) and the National Association of Secondary School Principals (NASSP) have partnered with Mothers Against Drunk Driving® (MADD) to encourage families to participate in MADD’s first annual PowerTalk 21™ day on April 21. PowerTalk 21 is the national day for parents to start talking with their kids about alcohol, by downloading and using the Power of Parents, It’s Your Influence™ handbook as a guide (

“Parents are the number one influence in their child’s decisions about drinking,” said MADD National President Laura Dean-Mooney. “That’s why MADD, with the help of partners like AASA and NASSP, is giving parents the tools to start an on-going dialogue with their kids about alcohol, in an effort to prevent underage drinking and its associated risks.”

“We are delighted to be part of this important effort. This is an issue where parents, schools, and communities must work together. To be successful, this must be a team effort.” commented Daniel Domenech, AASA executive director.

“Both families and schools have a deep investment in teaching young people responsible behavior,” added NASSP Executive Director Gerald N. Tirozzi. “We’re proud to join efforts with MADD in encouraging schools to collaborate with families to reduce underage drinking.”

AASA and NASSP are reaching out to educators, parents and students through their websites, newsletters, events, conferences and other gatherings in order to raise awareness about PowerTalk 21.

Teen alcohol use is a major contributing factor in the deaths of6,000 young people every year, more than all illegal drugs combined. This is just one of the many reasons MADD partnered with Pennsylvania State University’s Dr. Robert Turrisi to develop this program — based on more than 20 years of research — to reduce the risk of underage drinking.

For more information about MADD’s Power of Parents program and PowerTalk 21, go to

About AASA

The American Association of School Administrators, founded in 1865, is the professional organization for more than 13,000 educational leaders across America and in many other countries. AASA advocates for the highest quality public education for all students, and develops and supports school system leaders. For more information, visit Follow AASA on twitter at or on Facebook at


In existence since 1916, NASSP is the preeminent organization of and national voice for middle level and high school principals, assistant principals, and aspiring school leaders from across the United States and more than 45 countries around the world. The mission of NASSP is to promote excellence in middle level and high school leadership through research-based professional development, resources, and advocacy so that every student can be prepared for postsecondary learning opportunities and be workforce ready. NASSP is also the home of the National Honor Society, National Junior Society, National Elementary Honor Society, and the National Association of Student Councils. Learn more at

About Mothers Against Drunk Driving

Founded by a mother who lost her daughter in a crash, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21™ is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents, It’s Your Influence® to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk driving victims and survivors at no charge, serving one person every 10 minutes at 1-877-MADD-HELP. Learn more at or call 1-877-ASK-MADD.

# # # # #