New Superintendents E-Journal

The AASA New Superintendents E-Journal is a quarterly electronic newsletter written specifically for those who are in their first months and years of the superintendency.

Even if you are a veteran superintendent who just landed a job in a new district, these e-journal articles provide a refresher course on issues to keep front and center during the early tenure of your new post. Bob McCord, editor.

Author Guidelines

All AASA members will receive this journal. If you did not receive it you may send your subscription request to


April 2015
"Communicating Student Achievement in a Time of Change: Assessment Can Help"; "Creating Conditions for Success for New Teachers"; "Lifelong Learning: Reflections on the AASA National Superintendent Certification Program"; "Superintendent Discourse: Considering The Perfect School Board Member". 

  January 2015
"The Power of “Process” for Superintendents"; "Why Parents Choose Virtual Education for At-Risk High School Students: How Do We Support Them?".

 October 2014
"A Road Map to National Superintendent Certification"; "Survive and Succeed: How to Make it Work With Your School Board"; "Technology in the Classroom: Necessary Not Revolutionary".

July 2014
"A Leader Please ... Finding Effective Leadership in Uncertain Times"; "The District Office's Role in Supporting Student Achievement".

April 2014
"Make Yourself at Home: Educators Helping Homeless Students"; "Seeing the Forest Through the Trees"; "Technology-rich Classrooms: How Districts Can Infuse Laptops into Classrooms in a Cost-effective Manner"; "The Superintendent and School Board Attorney: Selecting, Contracting and Working".

January 2014
"Launching Leadership"; "Superintendents Supporting High Poverty Schools: School-based Social Services Coordination"; "Teacher Ratings in a PLC World".

September 2013
"Successful District Leadership Interview With Michael Fullan"; "Considering the Community Classroom"; "Pray to our Gods: The Marginalization of Practice in Departments of Leadership and Policy".

April 2013
"From Pilot to Longitudinal Study: Positive Psychology’s Synergistic Influence on Social and Emotional Development in School Districts"; "Lessons in Leadership: Mostly Learned the Hard Way!"; "Superintendents: Modern Day “Carpetbaggers” or “Happy Wanderers?”

September 2012
"The Connection Between Desegregation and Early Childhood Or If You Build It, They Will Come"; "Cross-School Teacher Evaluation"; "Convergence of Positive Psychology, Emotional Intelligence and Coaching To Expand Leadership Capacity and Wellbeing in District"; "Time Saving Tips for New Superintendents: Don’t Go It Alone; Pick Up The Phone!"; "This is Not the Job I Applied For! When the Board that Hired You Doesn’t Seem to be the One You Actually Serve".

April 2012
"The Autonomy Gap: Implications for Raising Student Achievement"; "Time Saving Tips for New Superintendents: Weekly Board Communication."

January 2012
"Building a Culture of Trust"; "Engaged Citizenship Through e-Service Learning"; "Living the Superintendency."

September 2011
"Addressing the Student Readiness Gap," "Be Available, Be Personable, But Don’t Take It Personally," "Get a G.R.I.P. on District Office Dynamics: You Need Grit, Relationships, Interactions, and Presence."

July 2011
"The Good News About Schools"; "Transforming a School District"; "The Seduction of the Leader: The Superintendent's Dilemma".

April 2011
“Some Advice for My Friends”

January 2011
"How Do We Evaluate Reflective Practice? First Define It"; "Advice for Superintendents: A Consultant's Perspective"; "Maximizing Gifted Students’ Potential in the 21st Century"

October 2010
"Getting Clear About Directions by Tapping Into School Board Values"; "Getting Clear About Directions"; "Superintendent Evaluation: A Travesty that Need Not Be"; "Teamwork: Redefined"

July 2010"
"Leadership in an Era of Expanding or Diminishing Resources: Remembering the Statistical Phenomenon of Regression to the Mean"; "Building Trust With Your Board"; "Addressing Uncomfortable E-Mail Communications"

April 2010
"Eight Tenets for Beginning Superintendents"; New Resource Provides Examples of How States are Improving Education Leadership"; "The Superintendent's Evaluation: Bridging the Gap from Theory to Practice"

January 2010
"Leadership: An Agenda for School Improvement"; "Six Steps to an Effective Mentoring Program"; "Effectively Embracing the Political Challenges of the Superintendency"; and "Exerting Leadership Through the Budget-Building Process"

October 2009
"New Report Calls on School Districts to Power Up High Schools"; "Look for Authenticity and Talents in the Principal Selection Process"; and "Navigating the Future in Education"

July 2009
“The Principal Story"; Board–Superintendent Communication"; "Getting Control of the Message"

April 2009
"Leading for Change"; "Interim School Superintendents"; "Mentoring New Leaders"

January 2009
"Listening to the Next Generations;" "Data-Driven Leadership"; "Advice for New Superintendents"

November 2008
"The MRSA Superbug: Prevention Through Protection"; "Networks as a Remedy for Superintendent Isolation"

September 2008
"Building a Skill Set for Newly Appointed Superintendents: Managing the Challenges of a Budget and the Realities Associated with Emergency Response"

May 2008
"Leading a Small District After Serving in a Big District: It Is a Whole New World!"; "Five Strategies for Building an Environment of Trust, Leadership and Cohesiveness"; "Lawyering Up: Finding the Right Legal Counsel for You and Your District"

March 2008
"Bureaucracies and Learning Organizations"; "Building and Sustaining the Superintendent-Board Relationship"; "Building Political Affluence as a Superintendent"

January 2008
"Culture and Context: Understanding Where You Are so You Know Where to Go and How to Get There"; "Creating a Transition Map for a New Superintendency: 7 Powerful Strategies"; "A Game Plan for Hiring Principals"

November 2007
"Six Considerations for First-Year Superintendents"; "How Do You Know System Leadership Is Functioning in a School District?"; "Compressed Negotiations for New Superintendents"

May 2007
"A Journey in Transforming School District Culture to Increase Student Achievement"; "Opening Day"; and "Whose World Am I About to Enter? Why Understanding the Culture Is so Critical"

March 2007
"Making It Past the Pitfalls To the Promise: Strategic Planning"; "In the Trenches: Learning the Real District Story through Visiting Schools"; and "Productively Engaging the Media" are the articles in this issue.

January 2007
"Leading Systematic Self-Renewal"; "Agents of Change: Executive Succession and Organizational Change"; and "Inevitability of Change; Managing Change Through Self-Awareness" are the articles in this issue.

November 2006
"Listening to Lead"; "Building Bridges: Understanding the Culture of the Community the School System Deserves"; and "How to Write a Vision Speech" are the articles in this issue.

June 2006
"Board – Administrator Relations: Establishing Trust"; "Developing an Understanding of Your New School District’s Culture"; and "How to Bring About Systemic Change in a School System" are the articles in this issue.

March 2006
"School System Change: From the Inside Out"; "Effective Strategies for Working With the Media"; and "Systemic Change" are the articles in this issue.

December 2005
"Essentials of Effective School Leadership Today"; "Systemic Change for Continuous Improvement"; and "Board-Superintendent Relationships: Core Values, Guiding Principles" are the articles in this issue.

November 2005
"How To Deal With the Media"; "Recipe for Success and Survival as a School Superintendent: Learn the Culture of the Community"; and "10 Essentials for Effective Leadership" are the articles in this issue.

July 2005
"Thinking Strategically: Keeping the Big Picture in Mind;" "The Key to Raising Achievement: Four Guiding Principles;" "Communicating About NCLB: Knowing What the Public Thinks" are the articles in this issue.

April 2005
"Cultivating Relationships in the Land of Oz"; "The Collaborative Process of Developing a Vision"; and "Creating a Caring Community of Learners" are the articles in this issue.

January 2005
"Succeeding in Your First Superintendency: Six Principles for Success"; "The Real Challenge Begins Now"; and "Starting Out Right: Preserving Identity and Respect" are the articles in this inaugural issue.