Take Charge of Your Brand!

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UrbanBlogHeaderBy Niquelle Cotton 

There stands before our class a veteran super hero for education, Dr. Barbara Pullium! She’s an icon with accolades from organizations including but not limited to AASA, NABSE, ASCD and NSBA, and is known by many as a servant leader for public education. Dr. Pullium without fail brings our Cohort 4 of purpose-driven believers immediately to their feet, on-time, and at-the-ready to stand at attention! Dr. Pulliam is a teacher and “coach at heart” who has over four decades of K‐12 education experience. She served as superintendent of schools for seventeen years in three school districts which were in urban, suburban and rural school districts. She’s a “lifer” contributing heart-lifting contribution to the book of impact plays.

…music plays… Let’s Get it Started in Here! By the Black-Eyed Peas

Put that seatbelt back on! Round 2 of the AASA Urban Superintendent’s Academy ~ Cohort 4 is about to take things to a different level!
There were several topics shared across countertop when asked for expanding school, city, county, state, regional and country… SHIFTS that are driving today’s priorities and that demand taking charge of one's brand through a counternarrative: 

• Lack of funding for schools
• Diverse views on education
• Competition: Private/Charter/Homeschooling
• Comparison of what’s being taught in schools vs. parents’ perception
• Changes in the political agenda
• Changes in leadership / vision

What is a Counternarrative?
Before we delve into changing it… Let’s do some level setting. The formal definition for “counternarrative” is defined as follows: an argument that disputes a commonly held belief or truth. These beliefs often relate to cultures, people and even institutions.
Often, counternarratives, which can also be called counter-storytelling, will be used to give people a voice who otherwise would not have one. As a narrative outlines a widely accepted belief as the truth, a counternarrative can be used to share a different point of view that may have not otherwise been considered.
These types of narratives do not necessarily discredit the beliefs that have been established, but instead offer a different way of thinking about particular topics. Authors of counternarratives will include other elements to support their position, such as videos and images. https://www.reference.com/art-literature/counternarrative-bac2eed0be17f281

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