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Effective Communication Is a Proven Indicator of a Successful School System.
Sponsored in partnership by AASA, the National School Public Relations Association and Blackboard Connect the Leadership Through Communication Award honors those who recognize that communication is a critical component of leadership and who exhibit an ongoing commitment to incorporating communication into their strategic thinking and their daily operations.
The award recognizes the leadership of outstanding superintendents and public relations/communications professionals who, along with their teams, improve communication within their school systems and communities. Typically, one winning school system is chosen.
Communication Leads to Community Support
Effective communication is the lifeblood of any organization. Strategic communication programs help school system leaders achieve their education goals and build ongoing support for programs, initiatives and staff. School-home connections enable students to achieve at higher rates by engaging parents in the learning process. Increased public involvement leads to better understanding and support — two critical components for today’s successful school systems.In the current day, technology connects us across time, distance and cultures. What we do now to improve communications may have inestimable value for the future. The Leadership Through Communication Award honors those educators who have demonstrated exemplary leadership in communications for the benefit of the wider community.
The award is designed to recognize the team of superintendent and public relations/communications professional.
Questions/Application ProcessVisit the NSPRA website or call 301-519-0496.
AwardThe award is presented at the AASA's National Conference on Education and at the NSPRA Seminar.
2012 WinnersWashoe County School District, a K-12 urban school system in Reno, Nev.Heath Morrison, Ph.D., superintendent, and Irene Payne, chief communications and community engagement officerRead press release.
2011 WinnersVancouver Public School District, Vancouver, WashingtonSuperintendent, Steven T. WebbExecutive Director of Community and Government Relations, Thomas R. HagleyRead press release.
2010 WinnersTwin Rivers Unified School District, Sacramento, Calif.Superintendent: Frank S. PorterDirector of Communications: Trinette MarquisRead press release.
2009 WinnersRockwood School District, West St. Louis County, Mo.Superintendent: Craig LarsonChief Communications Officer: Kim Cranston
2008 WinnersHamilton Public Schools, Sussex, Wis.Superintendent: Kathleen CookeDirector of Public Relations: Denise Dorn Linberg
Miami-Dade County Public Schools, Miami, Fla.Superintendent: Rudolph CrewDirector of Public Relations: Cathleen Healy
2007 WinnerDeer Valley Unified School District, Phoenix, Ariz.Superintendent: Virginia McElyeaDirector of Public Relations: Sandi Hicks
AASA Staff Contact:
Paula Deardenawards@aasa.org / firstname.lastname@example.org